JUNE 8th 2015
DOWNLOAD FESTIVAL GOING CASHLESS

Every year Download Festival unites rock and metal fans at Donington, England to bring the very best in established and new acts to the 80,000 people that attend the festival annually. Download which was previously known as Donington Monsters of Rock festival has evolved to become one of the biggest music festivals in the world let alone Europe over the last 10 years. This year, the festival will feature KISS and Slipnot and Muse who were the last act to be announced as headliners. Also featuring at this year’s festival will be Enter Shikari, Judas Priest, Motley Crue, A Day To Remember, Slash, Black Stone Cherry and Marilyn Manson among others. As Download strives to improve each year under the guidance of Live Nation, one thing that always seems to impress festival-goers is their ability to update their official app. The app, which they initially launched four year ago, has revolutionized the way fans attend the festival and this year will go one step further.

In 2015, Download will be the first festival to go cashless and usher in a new payment scheme. All of this information will be stored in their state of the art app. Upon arriving at the festival, people will be asked to do the following as per the app and the festival’s official website: - We’ll exchange your physical ticket for your personal Dog Tag wristband (exactly in the same way as you normally would) - Your Dog Tag will be pre-loaded with the funds you’ve added in advance - Throughout the weekend, you’ll pay for food, merch and drinks with Dog Tag and you can check your balance at all times during payment and at balance check points. (Receipts will be issued as normal on request) - If you run out of credit, there will be loads of points on-site which you can top up using your debit or credit card and with cash (notes only), or via the website or Download app (did we mention free wi-fi this year?) - And if you’ve got credit leftover, you’ll automatically be refunded to the first card you used to top up online, or to the bank account details you supply if you’ve topped up on site after Download’s finished. Which is rubbish and awesome at the same time. For more information on the above please visit their official site here.

What has set Download apart in the festival app market is the meticulous nature in which they execute each update. They integrate all features seamlessly with their social media channels, have real-time updates during the festival and run a multitude of competitions in the lead up as well as during the event. Last year the app was downloaded by more than 149,000 people as reported by XYO which is significantly more than the amount that attended the festival. Thus, it shows the reach that the app helped garner the festival. And ultimately Download and Live Nation realize the need for accessibility of smartphone users to every facet of the festival. With mobile Internet now reaching unparalleled connectivity levels in Europe according to the operators of online website Spin Genie Slingo Riches, the importance to create useful tailored apps has never been more important. The demand for the app couldn’t have been greater and it has been lauded as the best UK festival app for the last couple of years by many leading print and online publications. With this cashless scheme, Download are showing their innovativeness once more, and this will no doubt be backed up further by their equally brilliant app updates in the coming days.